Build Trust with Donors

The first question donors always ask is: “but will my dollars make a difference?” In other words, donors want to know that your program works – that its effective.  Most nonprofits struggle to prove this out –resorting to pricey external evaluations or inundating donors with reams of statistics that don’t really answer the “so what” question. Since trust is the most powerful currency in the nonprofit sector, the credibility of your impact claims is everything. Your IG Membership gets you the Impact Verified® seal, and enables you to:

• • Use the Impact Verified® Seal to build trust  in your work
    Display the Impact Verified seal on your website and annual impact report. As an IG Member you can download the seal and begin using the Impact Verified seal today.
  • Demonstrate a third-party verification of your impact claims
    It's not only you who thinks you're awesome, but as an IG Member you can leverage your third-party program Verification as an asset to your fundraising team. Every donor you're connecting with should know that you are Impact Verified!‍
  • Show how your impact compares in the field
    Accessing the IG benchmarks provides your donors with better insight into what is happening in the sector. Impact is expensive and shouldn't be rewarded for being cheaper if it's not yielding outcomes! Quick tip: look at the last section of your Verified Impact Report for easy access to your outcome benchmarks.